Try the Anchor Text Ratio Analyzer
Enter a URL and this tool crawls the page, collects every anchor text used in the links it finds, and categorizes them into branded, exact-match, partial-match, generic and naked-URL
- Free to use
- No signup
- Nothing to install
- Works in any modern browser
Illustration. Open the tool for the real thing.
See it in action
Sample input: https://example.com = https://example.com/. Pressed Analyze Anchor Text.
What is the Anchor Text Ratio Analyzer?
Enter a URL and this tool crawls the page, collects every anchor text used in the links it finds, and categorizes them into branded, exact-match, partial-match, generic and naked-URL buckets, then shows you the percentage breakdown — a real, on-page anchor text audit of the links actually present on that page.
This is an on-page anchor text check: it analyzes the anchor text used in the links found on the URL you enter, which is useful for auditing your own internal linking patterns and any outbound links on the page — it does not query an external backlink index, so treat it as a health check of the anchors on the page itself rather than a full external backlink-profile report.
3 steps to your result
Open the tool and follow along. Nothing to install.
What you get
Pulls actual anchor text from every link found on the page you enter, not a simulated sample.
Sorts anchors into branded, exact match, partial match, generic and naked URL buckets automatically.
See the real ratio at a glance, with example anchors for each category.
Get a plain-language read on whether the distribution looks natural or over-optimized, with specific fixes.
AZRS tools are free to open and use.
It opens in your browser, so there is nothing to download.
Used for
Pick one to see how it fits.
SEO specialists auditing internal linking
Check whether a page's internal anchor text leans too heavily on exact-match keywords.
Try it freeContent teams reviewing older pages
See if old articles rely too much on generic 'click here' anchors that waste a linking opportunity.
Try it freeSite owners checking for over-optimization risk
Confirm anchor text patterns look natural rather than keyword-stuffed before it becomes a ranking risk.
Try it freeHow it compares
A plain look at this tool next to the usual alternative.
| This seo tool | Desktop software | |
|---|---|---|
| Install | Nothing to install | Usually an app or program to install |
| Account | No signup | Depends on the product |
| Cost | Free to use | Free or paid, depends on the product |
Questions people ask
What counts as branded vs generic vs exact-match anchor text?
Branded uses your brand/site name, exact-match uses your target keyword phrase verbatim, generic is vague text like 'click here' or 'read more', partial-match includes part of a keyword, and naked URL is the raw link text itself.
What's a healthy anchor text ratio?
A natural profile is typically mostly branded (40-60%) and generic (20-30%) anchors, with naked URLs making up a reasonable share and exact-match kept low, roughly under 5%, to avoid an over-optimized look.
Does this analyze my backlinks from other websites?
No — it crawls and analyzes the anchor text used in links found on the URL you enter, which is an on-page audit, not an external backlink-index lookup.
Why does anchor text matter for SEO?
Search engines use anchor text as a relevance signal; a heavily over-optimized exact-match pattern can look unnatural and has historically been associated with algorithmic penalties.
What if the page has very few links?
With very few or no links found, results may be limited or fall back to example data — try a page with more real content links for a fuller picture.
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Try the Anchor Text Ratio Analyzer now
Enter a URL and this tool crawls the page, collects every anchor text used in the links. Free to use.
Try it free