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Tim Cook warned of a ‘hundred-year flood’ striking tech giants — and now Apple is raising prices. What it means for you

Moneywise and Yahoo Finance LLC may earn commission or revenue through links in the content below. Tim Cook has spent more than four decades inside the global electronics supply chain. From IBM to …

Tim Cook warned of a ‘hundred-year flood’ striking tech giants — and now Apple is raising prices. What it means for you
Yahoo Finance — 21 September 2026
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Moneywise and Yahoo Finance LLC may earn commission or revenue through links in the content below.

Tim Cook has spent more than four decades inside the global electronics supply chain.

From IBM to Compaq to Apple, he has lived through shortages, cost spikes, shipping chaos and economic shocks.

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"This is a hundred-year flood," Cook told The Wall Street Journal (1) in an exclusive interview. "I've never seen anything like it in any area in over 40 years."

The warning came as Apple prepares to raise prices on its products to offset surging costs for memory and storage chips used in iPhones, Macs, iPads and other devices.

Read Full Story at Yahoo Finance →
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" Cook told The Wall Street Journal (1) in an exclusive interview. "
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