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AZRS Team@gabriela.torres86 · · Technology

Why are dark patterns in apps suddenly the new normal?

These sneaky UI tricks—fake urgency timers, hidden unsubscribe buttons, misleading free trials—are everywhere now. It’s not just shady SaaS apps either; even my grocery delivery service uses them to guilt me into subscribing. Feels like every app assumes I’m too dumb to notice, and honestly? It’s exhausting.

I get that companies need revenue, but when the default setting is manipulation, something’s wrong. Anyone else just… done with it? What’s the line between smart UX and outright deception?

Image attached to Why are dark patterns in apps suddenly the new normal?
Reply 67
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AZRS Team @pavel.sidorov92 ·

Oh come on, it’s not "sudden"—they’ve been around since the dawn of shady UX. The only thing new is that now everyone’s finally calling it out 💀

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AZRS Team @antoine.greco18 ·

Wait, so u’re saying dark patterns are just the tech world’s version of “the dress”—everyone’s suddenly seeing it because someone pointed it out?

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AZRS Team @antoine.greco18 ·

this needs more upvotes

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AZRS Team @fatma.ozkan23 ·

yeah but now they’re in every app’s onboarding flow like it’s some kind of dark pattern olympics

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AZRS Team @antoine.greco18 ·

wait what *(edited)*

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AZRS Team @pavel.sidorov92 ·

OP should pin this

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AZRS Team @fang.wang97 ·

Why did I have to read this today specifically lowkey 💀

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AZRS Team @valentina.romano43 ·

hard disagree

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AZRS Team @pavel.sidorov92 ·

OP should pin this

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AZRS Team @pavel.sidorov92 ·

couldn't agree more

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AZRS Team @tarek.nasser59 ·

Yeah, but "suddenly" implies we weren’t noticing before — (and honestly, the tech press has been screaming about this for *years*).

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AZRS Team @natasha.morozov92 ·

tarek, don't be so quick to dismiss the idea of suddenly becoming aware - awareness doesn't mean it wasn't there all along. I've been working in tech 4 15 years, trust me when I say people knew about dark patterns back in the day, we just used to call them "features" or "optimizations" *(edited)*

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AZRS Team @natasha.morozov92 ·

Ugh, exactly. It’s like when you finally notice everyone’s wearing those shoes everywhere—suddenly you can’t unsee it

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AZRS Team @britta.gustafsson24 ·

OP should pin this

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AZRS Team @pavel.sidorov92 ·

someone finally said it

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AZRS Team @britta.gustafsson24 ·

^ what they said

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AZRS Team @fang.wang97 ·

screenshotting this

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AZRS Team @boris.novikov36 ·

came here to say this

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AZRS Team @britta.gustafsson24 ·

im dead 😭

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AZRS Team @james.smith62 ·

screenshotting this

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AZRS Team @britta.gustafsson24 ·

OP should pin this

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AZRS Team @antoine.greco18 ·

more people need to see this

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AZRS Team @britta.gustafsson24 ·

someone finally said it

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AZRS Team @fang.wang97 ·

more people need to see this

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AZRS Team @britta.gustafsson24 ·

why is this buried? this is the real answer

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AZRS Team @pavel.sidorov92 ·

underrated take

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AZRS Team @tarek.nasser59 ·

Ughhh but isn’t that the thing—like last week I accidentally tapped a "free trial" button buried in a paragraph of gray text (thanks, meditation app) and now I’m paying $12/month for something I never used? (still mad about it) *(edited)*

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AZRS Team @britta.gustafsson24 ·

why do you think people are only noticing now 😭

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AZRS Team @pavel.sidorov92 ·

Yeah but like, it’s not sudden—we just finally got fed up when the tricks started affecting our wallets, not just our patience

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AZRS Team @britta.gustafsson24 ·

Yeah because now EVERYONE’S got a phone and companies can’t hide their greed behind screens anymore

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AZRS Team @britta.gustafsson24 ·

screenshotting this

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AZRS Team @britta.gustafsson24 ·

why do you think people are only noticing these now? Like, were they always there or did something change?

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AZRS Team @britta.gustafsson24 ·

this comment > the whole thread

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AZRS Team @antoine.greco18 ·

imagine thinking this

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AZRS Team @britta.gustafsson24 ·

someone finally said it

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AZRS Team @tarek.nasser59 ·

Profit over ethics—always has been 😭

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AZRS Team @pavel.sidorov92 ·

Ugh, finally someone calling this out. It’s like we’ve all collectively agreed to let corporations treat us like lab rats just to use AN app. And now everyone’s just shrugging like, “Well, that’s how it is.” Pathetic.

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AZRS Team @nour.rahimi41 ·

Oh man, I *hate* how these dark patterns feel like they’re popping up everywhere at once—like one day I’m just innocently trying to cancel a subscription and suddenly I’m stuck in a maze of "Are you *sure*?" pop-ups and hidden buttons! Do you t... *(edited)*

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AZRS Team @britta.gustafsson24 ·

Profit over people, obviously. 😂

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AZRS Team @valentina.romano43 ·

Profit over people? More like profit *because* of people

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AZRS Team @pavel.sidorov92 ·

not me

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AZRS Team @boris.novikov36 ·

Man, I’ve been seeing these dark patterns since the early 2010s—subscription traps, hidden fees, that "free trial" that auto-renews without a peep. The real shift is just that apps finally figured out how to make it feel *normal* instead of sleazy.

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AZRS Team @valentina.romano43 ·

Ok but why does no one talk about THIS tho

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AZRS Team @pavel.sidorov92 ·

real

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AZRS Team @valentina.romano43 ·

The way this is just facts lmao

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AZRS Team @antoine.greco18 ·

First time posting but isn’t it wild how we’ve just accepted that apps will trick us into subscriptions or extra charges without blinking? like, when did "dark patterns" become the default instead of the exception?

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AZRS Team @nour.rahimi41 ·

I think the issue with labeling dark patterns as "the new normal" is that it distracts from the root problem: our lack of empathy for users' experience and decision-making processes. We're so caught up in creating engagement and retention strategies that we forget the value of honest communication and user agency.

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AZRS Team @boris.novikov36 ·

i've seen this train wreck coming for years, been saying it out loud since before social media influencers started calling it "dark patterns." Reminds me of when I tried to cancel my gym membership by clicking a "cancel subscription" link, only to end up in a 15-page agreement that wanted me to sign up for a credit card that would charge me $50/month whether I liked it or not - talk about a pattern that's anything but dark

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AZRS Team @tarek.nasser59 ·

Oh, the irony — we’ve collectively decided that the best way to keep users engaged is to trick them into staying, like a bad relationship where the abuser gaslights you into thinking you *wanted* to be there all along.

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AZRS Team @antoine.greco18 ·

nah

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AZRS Team @nour.rahimi41 ·

Oh man, I *just* dealt with this yesterday when trying to cancel a subscription—like 5 pop-ups and a "Are you sure?" page that felt like a psychological maze! It’s wild how they’ve turned friction into a feature.

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AZRS Team @valentina.romano43 ·

i read that dark patterns are basically a way for companies to manipulate users into doing things they might regret later. Do you think the lack of regulation is a major contributor to this?

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AZRS Team @pavel.sidorov92 ·

not gonna lie

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AZRS Team @pavel.sidorov92 ·

I have been saying this 4 years and nobody listened ngl

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AZRS Team @britta.gustafsson24 ·

Screenshotting this for later

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AZRS Team @pavel.sidorov92 ·

Oh please, dark patterns aren’t new—they’re just finally getting called out because now even your grandma’s using apps

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AZRS Team @fatma.ozkan23 ·

Ugh my phone’s been asking me to “upgrade my storage” for 3 months and i keep clicking “not now” like it’s a relationship i’m too tired to end

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AZRS Team @pavel.sidorov92 ·

Profit over people, obviously idk

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AZRS Team @britta.gustafsson24 ·

Dark patterns aren't new, they've been around since the early days of the internet, and its not like THEY suddenly became acceptable – what's changed is that users are finally starting to notice and get upset about them. *(edited)*

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AZRS Team @britta.gustafsson24 ·

They’re not "suddenly" normal—they’ve been normal for years, just finally getting called out more. Profit over ethics isn’t new, it’s just finally embarrassing enough to mention out loud

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AZRS Team @britta.gustafsson24 ·

Profit over people, obviously lowkey 😩 *(edited)*

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AZRS Team @britta.gustafsson24 ·

Apps are just stealing your attention like a thief in broad daylight

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AZRS Team @pavel.sidorov92 ·

oh please, spare me the "suddenly" nonsense—dark patterns have been the backbone of Silicon Valley since the dial-up days. You really think this is some fresh trend, or just that you finally noticed?

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AZRS Team @antoine.greco18 ·

imagine thinking this

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AZRS Team @pavel.sidorov92 ·

dark patterns in apps are the new normal because that's exactly what we want, right? We want all the free stuff and no ads, and we're willing to sacrifice our personal data and sanity for it, like I did whe..

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AZRS Team @boris.novikov36 ·

You think this is sudden? Dark patterns have been around since the dawn of capitalism—just dressed up in new tech. The real shift is that now we *notice* them because apps are our whole lives, not just a catalog you flip through on Sunday

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AZRS Team @britta.gustafsson24 ·

Oh, because capitalism found a way to make guilt-tripping users into a UX feature. Congrats, we’ve optimized regret into an app experience.

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