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Why Micron Stock Is Surging Today

Written by Keith Noonan for The Motley Fool -> Micron's rally is continuing today, and the stock is now up more than 240% over the last year. The company's valuation is surging thanks to demand forโ€ฆ

Why Micron Stock Is Surging Today
Nasdaq News โ€” 12 August 2026
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Micron's rally is continuing today, and the stock is now up more than 240% over the last year.

The company's valuation is surging thanks to demand for AI memory chips and surging pricing power in the consumer market.

Micron just broke ground on the construction of a massive new memory-chip manufacturing facility.

Micron (NASDAQ: MU) stock is bounding higher in Friday's trading. The memory-chip company's share price was up 6.1% as of 2:50 p.m. ET and had been up as much as 8.7% earlier in trading.

Micron's valuation is continuing to surge today as the pricing outlook for its memory chips across both enterprise artificial intelligence ( AI ) and consumer categories keeps strengthening. News that the company has broken ground on its new manufacturing facility.

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Thanks to soaring demand for high-bandwidth-memory (HBM) chips for AI, Micron has been one of the hottest tech stocks on the market in recent months. As of this writing, the company's share price has risen by 86% over the last three months and 245% over the last year.

The company announced today that it had started construction on a $100 billion memory-chip manufacturing plant in New York. The property could house up to four distinct fabrication units and is slated to become by far the U.S.'s largest semiconductor manufacturing facility. Micron expects that its first fabrications at the facility will kick off in 2030 and ramp up from there.

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