Lego announces 2026 Advent Calendars featuring Star Wars, Disney, Marvel

Lego has announced its lineup for the 2026 Advent Calendars, featuring popular franchises like Star Wars, Disney, and Marvel. Each set will include 24 surprise figures and festive builds, allowing fans to enjoy a new surprise each day leading up to Christmas.

This announcement comes as Lego continues to strengthen its partnerships with major entertainment franchises. With the rise of streaming services and blockbuster movies, brands like Star Wars and Marvel have become cultural phenomena. Lego has tapped into this trend by creating themed sets that resonate with both children and adult collectors. The Advent Calendars are a way to merge holiday traditions with beloved characters, making them a sought-after item during the holiday season.

The 2026 Advent Calendars are expected to be popular, given the success of previous years' offerings. Last year, Lego sold out of its Advent Calendars quickly, driven by the nostalgia and excitement surrounding these franchises. Pricing for the new sets has not yet been released, but last year’s calendars retailed around $40 each, which is typical for themed Lego products. Fans are eager to see what exclusive mini-figures or unique builds will be included, as these calendars often feature rare items not found in regular sets.

Looking ahead, Lego plans to launch a marketing campaign as the holiday season approaches. This will include promotional events and partnerships to generate buzz among fans. The Advent Calendars not only serve as a seasonal product but also help maintain Lego's relevance in a competitive toy market. With families increasingly seeking interactive and creative holiday experiences, these themed calendars are likely to remain a key part of Lego's strategy to engage consumers.