Disney agrees deal to let TikTokers use its films and TV shows in videos

Disney and TikTok have agreed a deal which will allow creators to use clips from Disney films, including its subsidiaries, in their videos.

It means clips from hit franchises like Star Wars, Toy Story and the Marvel Cinematic Universe will soon start popping up in videos - which will also be shared on Disney's short-form video platform, Verts.

The scheme will be launched in the US before being rolled out to other countries.

Neither company shared financial details of the agreement, although it follows the collapse of a $1bn (£745m) deal between Disney and OpenAI which would have let people use its characters in AI-generated videos.

That agreement was cancelled in March when OpenAI shut down its AI video generation tool Sora, citing a decision to focus on other parts of its business.

"Today, fans are celebrating our stories in entirely new ways," said Disney's chief marketing and brand officer Asad Ayaz, following the TikTok deal being announced.

In a joint statement, Disney and TikTok said audience engagement on social media, including videos created by fans, was playing an "increasingly important role" in the entertainment world.

TikTok said its platform saw an average of 6.5 million posts relating to film and TV per day last year.