As they return to the UK, Harry and Meghan search for a brand that sticks

In late July, the Duchess of Sussex's lifestyle range, called As ever, launched a "rich, vibrant" blackberry spread alongside a softly lit video of her picking the fruit.

A month later, Meghan and her husband Prince Harry are returning to live in the UK just as blackberry season ends. Perhaps we can expect another video soon, shot on these shores.

Or perhaps not, because experts say the Harry and Meghan brand is at a crossroads.

After the Duke and Duchess of Sussex's acrimonious exit from the Royal Family in 2020, the projects marking their fresh start in California - from streaming to signature scents - have mostly failed to find large audiences, and experts say it's unclear where the couple goes from here.

Their return to the UK has surprised many and we don't know their reasons for the switch, but what's clear is that they will not be working royals when they return. So what could they be doing instead?

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Andrew Stephen, the L'Oréal professor of marketing at the University of Oxford's Saïd Business School, says that after they moved to the US the Sussexes "attracted enormous attention and were initially very good at monetising it. But I don't think they have been as successful at converting that initial success into an enduring brand."